خرید و دانلود نسخه کامل کتاب Global Class: How the World’s Fastest-Growing Companies Scale Globally by Focusing Locally

#2 WALL STREET JOURNAL BESTSELLER and NATIONAL BESTSELLER- The Playbook for Building a Global Company.Learn how 250+ of the world’s fastest growing companies (from 50+ countries) successfully scaled globally including: Google, Zoom, Airbnb, Slack, Apple, Canva, Flexport, Zendesk, Rakuten, Salesforce and MANY more! Endorsed by 45+ top corporate executives, unicorn startup founders, investors and bestselling authors. Next Big Idea Club Nominee (Aug 2022)”Global Class is not just a summary of company anecdotes. It is a call to action for businesses and their leaders to embrace a new approach when growing internationally… it provides a comprehensive playbook for how to navigate the challenges of going global.” – Financial Times (fDi Intelligence)”Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale.” – Eric Ries, Bestselling Author of The Lean Startup WHAT is Global Class?The business world has changed and to stay ahead companies have to think, operate and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A new strategic approach and revision to the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way – through trial, error and failure – since no guidebook existed to light the way… until now.Enter Global Class. Global Class is the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of business (“Global Class Companies”) do to succeed, who are the catalysts of their growth (“Interpreneurs”) and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business. Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages. Global Class’ mission is to make global growth a shared experience (instead of the solitary one it traditionally has been) and save companies time and money that is often wasted in the process of approaching international growth, the wrong way.