خرید و دانلود نسخه کامل کتاب The Essentials of Finance and Accounting for Nonfinancial Managers

They say that numbers don’t lie, but what if you can’t even read them? Discover how great managers use financial data to guide decisions.Financial analysis reports, budgeting reports, forecasting and measuring reports–sometimes they all run together, don’t they? The Essentials of Finance and Accounting for Nonfinancial Managers is here to help.This new edition of a business classic demystifies finance and accounting and gives managers the tools they need to make better decisions.Complete with fresh insights, case studies, and street-level exercises to help non-numbers people master the numbers game, this guide reveals how to:Understand the fundamentals of financial analysis, budgeting, and forecastingInterpret balance sheets, income/cash flow statements, and annual reportsSift through conflicting data to find the most relevant figuresLocate key information about competitors and suppliersAnalyze variances and calculate break-even points and other vital measuresThe numbers are too important to allow others to translate for you. The Essentials of Finance and Accounting for Nonfinancial Managers shows you how to read them yourself.Imagine the impact on future decisions when you grasp not only what the numbers mean but can use that insight to drive your business forward.