خرید و دانلود نسخه کامل کتاب Retail Media: Strategy, Structure, and Execution: A Practical Framework for Brand Managers and CMOs

آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.

 
Retail Media is the robust game changing tornado that’s resetting how consumer marketing managers are directing brand campaigns. In 2026 more advertising dollars will be invested in retail media than all US ad spend on broadcast television. Yet too many brands are settling for just good results that often fall far short of optimal.This disconnect between strong topline performance and hidden inefficiency is the focus of a new book by Mateusz Drela, Founder and CEO of Retail Media IQ.The book introduces a practical framework that changes how brand leaders may think about retail media performance — and why achieving better than “good enough” results is far harder than it appears.ENDORSED BY LEADERS ACROSS THE INDUSTRY”This book is one of the clearest and most honest takes on retail media I’ve come across.”Professor Russell Zwanka, Director Food Marketing Program, Western Michigan University”It serves as an essential cornerstone for mastering this rapidly evolving landscape.”Steve Frenda, Former Managing Director Path to Purchase Institute”Mat Drela’s new groundbreaking book is a must read for retailers and challenger brands alike on how to optimize its extraordinary potential.”Philip Carls, Former VP with Walmart and Amazon”This is a great read for both the indoctrinated as well as the newcomer; a playbook that considers what mistakes have derailed the largest brands and retailers and where a new paradigm has emerged.”Sam Thompson, Founding Partner, Progress Ventures”Retail media is no longer an afterthought. As Drela demonstrates, it has become foundational to an ROI optimized media strategy.”Barry Krause, CEO, BiG, Former CEO, Publicis NY