خرید و دانلود نسخه کامل کتاب Intangible Assets: Values, Measures and Risks (Oxford Management Readers)
2,849,000 تومان قیمت اصلی 2,849,000 تومان بود.2,499,000 تومانقیمت فعلی 2,499,000 تومان است.
تعداد فروش: 42
نویسندگان: John Hand, Baruch Lev
زمان تحویل: حداکثر 24 ساعت
Wealth and growth in today’s economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

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