خرید و دانلود نسخه کامل کتاب Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi

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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi PDF

نویسنده: Georgiana Laudi

Traditional marketing funnels are broken. In today’s competitive landscape—especially in SaaS and digital-first businesses—growth comes not from pushing leads through a one-size-fits-all process, but from deeply understanding your customers. This book shifts the focus from marketing tactics to customer experience strategy, showing you how to uncover what truly drives retention, expansion, and advocacy.

Packed with practical frameworks and proven methods, it guides you through building a system that leverages customer insights to drive scalable, repeatable revenue. You’ll learn how to map the customer experience, align your teams around key customer outcomes, and optimize messaging, onboarding, and growth based on real behavioral data. Whether you’re leading a startup or scaling an established product, this book offers a refreshing, data-informed path to lasting success.