خرید و دانلود نسخه کامل کتاب Future Ready: The Four Pathways to Capturing Digital Value by Stephanie L. Woerner

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Future Ready: The Four Pathways to Capturing Digital Value by Stephanie L. Woerner PDF

نویسنده: Stephanie L. Woerner

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested “four pathways” framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn’t digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.