خرید و دانلود نسخه کامل کتاب ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre

دانلود کتاب:

ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre PDF

نویسنده: Sangram Vajre

In ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix it, Sangram Vajre, co-founder of Terminus and a pioneer of Account-Based Marketing (ABM), delivers a powerful blueprint for transforming the way B2B companies approach growth. He argues that traditional B2B marketing and sales models are fundamentally flawed due to siloed teams, generic messaging, and a focus on lead quantity over quality.

Vajre presents ABM as the core strategy that aligns sales, marketing, and customer success around targeted accounts, driving higher engagement, better conversion rates, and long-term revenue. Packed with real-life case studies, strategic frameworks, and actionable insights, this book helps companies shift from a volume-driven mindset to a value-driven approach. ABM is B2B is essential reading for B2B marketers, sales leaders, and growth-focused executives who want to fix what’s broken and lead with purpose in the modern business landscape.