خرید و دانلود نسخه کامل کتاب EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) 1st Edition by Marty Cagan

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EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) 1st Edition by Marty Cagan PDF

نویسنده: Marty Cagan

The book covers:

what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
recruiting and coaching the members of product teams, first to competence, and then to reach their potential
creating an inspiring product vision along with an insights-driven product strategy
translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
redefining the relationship of the product teams to the rest of the company
detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.