خرید و دانلود نسخه کامل کتاب Digital Transformation Canvas: A Business Transformation Model for New Growth – + Pdf

Digital Transformation Canvas is a comprehensive toolkit for Strategising and designing a digital transformation process for business. The canvas I am presenting here is developed from the case studies of top 20 companies that have successfully completed digital transformation in the past 10 years according to a study published by Harvard Business Review. I include in this book best practice stories from both global and Thai companies such as Netflix, Adobe, Amazon, Ping An, Nestle, Stripe, 23andMe, Meituan, Thailand Post, and RS Group.
Whether you are a business owner, an entrepreneur, or an executive of a big enterprise, an SME, a startup, or a non-profit organization, this book will help you with the following
– understand what digital transformation means and how it can help your business achieve new growth;
– learn to use the 9-step guide of Digital Transformation Canvas through 10 case studies from top companies in Thailand and in the world;
– learn to use the 5Ds model to achieve digital transformation;
– know where to begin and how to successfully complete digital transformation;
– evaluate the success of digital transformation through the success factor survey.