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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz PDF

نویسنده: Brian Kurtz

Success in marketing isn’t about quick wins—it’s about playing the long game. In Overdeliver, Brian Kurtz, a direct marketing legend, shares his hard-earned lessons from decades in the industry, revealing what it takes to build a sustainable, high-impact business.

Inside, you’ll learn:

 The core principles of direct response marketing that never fail
 How to craft compelling messages that drive action
 The importance of customer relationships and lifetime value
 Why multi-channel marketing is key to long-term success
 Lessons from legendary marketers who mastered the game

If you want to build a profitable, customer-focused business that thrives for decades, Overdeliver is your roadmap to long-term marketing success.