خرید و دانلود نسخه کامل کتاب Business Development in Licensed Retailing: A Unit Manager’s Guide (Hospitality, Leisure and Tourism) – Original PDF

Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon’s, TGI Fridays and McDonald’s amongst others.Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined. A practical guide to managing units in licensed retailCase studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates’, amongst others, put the theory into practice