خرید و دانلود نسخه کامل کتاب Competitive Strategy: Techniques for Analyzing Industries and Competitors Illustrated Edition, by Michael E. Porter

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Competitive Strategy: Techniques for Analyzing Industries and Competitors Illustrated Edition, by Michael E. Porter PDF

نویسنده: Michael E. Porter

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter’s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.