خرید و دانلود نسخه کامل کتاب Social Marketing: Behavior Change for Social Good 6th Edition by Nancy R. Lee

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Social Marketing: Behavior Change for Social Good 6th Edition by Nancy R. Lee PDF

نویسنده: Nancy R. Lee

This practical and authoritative resource dives into the world of social marketing—where traditional marketing tactics are adapted to serve public interest goals. Whether you’re aiming to reduce smoking rates, encourage recycling, or support healthy lifestyles, it offers a structured approach to creating behavior change campaigns that are ethical, effective, and sustainable.

Inside, readers will find clear guidance on audience segmentation, strategic planning, message framing, channel selection, and evaluation techniques. Supported by global case studies and updated research, it balances theory with actionable insights. It also emphasizes the importance of partnerships, stakeholder engagement, and equity in designing interventions that truly resonate with target populations.

Perfect for public health professionals, nonprofit leaders, educators, and government agencies, this is an essential toolkit for those committed to using marketing as a force for good.