خرید و دانلود نسخه کامل کتاب New Marketing in the Age of Artificial Intelligence: Strategies For The Modern Marketer[2019] – + PDF

The advent of AI will have a profound impact on marketing. You will find this book helpful if you want to: *Create competitor differentiation, leveraging AI solutions *Develop new AI strategies *Migrate to a more data-driven environment *Build a modern marketing capability *Enhance an existing marketing function *Redesign the customer experience *Identify ways to grow your business and increase efficiencies through AI. This book highlights the success factors that are needed to create ‘intelligent’ businesses and explores AI strategies to improve business performance. The content will help you think more broadly about the types of solutions to consider when transforming your marketing capability.