خرید و دانلود نسخه کامل کتاب زبان اصلی Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses PDF | دانلود کتاب خارجی

آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.

 
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common–besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones.Green Giantsexamines nine companies–including Chipotle, Toyota, Unilever, Tesla, General Electric, and more–who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:The Iconoclastic LeaderDisruptive InnovationA Higher PurposeBuilt In, Not Bolted OnMainstream AppealNew Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples,Green Giantsserves as your blueprint for merging wild profitability with social responsibility.