مدیریت استراتژیک: رویکردی برای مزیت رقابتی، مفاهیم و موارد، ویرایش هجدهم، نویسنده: فرد دیوید (نویسنده)، فارست دیوید (نویسنده)، مردیت دیوید (نویسنده)

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today’s complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you’ll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.