خرید و دانلود نسخه کامل کتاب Finance for Nonfinancial Managers, Second Edition (Briefcase Books Series)

AN INTRODUCTION TO FINANCIAL REPORTS–WITH NEW TACTICS FOR BUDGETING AND PINPOINTING KEY FINANCIAL AREASFinancial decisions impact virtually every area of your company. As a manager, it’s up to you to understand how and why.Finance for Nonfinancial Managers helps you understand the information in essential financial reports and then shows you how to use that understanding to make informed, intelligent decisions. It provides a solid working knowledge of:Basic Financial Reports–All about balance sheets, income statements, cash flow statements, and moreCost Accounting–Methods to assess which products or services are most profitable to your firmOperational Planning and Budgeting–Ways to use financial knowledge to strengthen your companyBriefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:Key Terms: Clear defi nitions of key terms and conceptsSmart Managing: Tactics and strategies for managing changeTricks of the Trade: Tips for executing the tactics in the bookMistake Proofing: Practical advice for minimizing the possibility of errorCaution: Warning signs for when things are about to go wrongFor Example: Examples of successful change-management tacticsTools: Specific planning procedures, tactics, and hands-on techniques