خرید و دانلود نسخه کامل کتاب The Invincible Company: Business Model Strategies From the World’s Best Products, Services, and Organizations

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has  been used by corporations and startups and consultants around the world  and is taught in hundreds of universities. After years of researching  how the world’s best companies develop, test, and scale new business  models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.

The  book explains how companies such as Amazon, IKEA, Airbnb, Microsoft,  and Logitech, have been able to create immensely successful businesses  and disrupt entire industries. At the core of these successes are not  just great products and services, but profitable, innovative business  models–and the ability to improve existing business models while  consistently launching new ones.

The Invincible Company  presents practical new tools for measuring, managing, and accelerating  innovation, and strategies for reducing risk when launching new business  models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth  chapters explain how to create new growth engines, change how products  and services are created and delivered, extract maximum profit from each  type of business model, and much more. New tools–such as the Business  Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework,  and the Culture Map–enable readers to understand how to design  invincible companies.

The Invincible Company:

●    Helps large and small companies build their growth strategy and manage their core simultaneously

●    Explains the world’s best modern and historic business models

●    Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.