خرید و دانلود نسخه کامل کتاب Ethical Consumption: A Research Overview

Arising from foundations in green and  eco-consumerism, ethical consumption is a multidisciplinary area of  research. This shortform book presents an expert view of the empirical  evidence on ethical consumption, incorporating perspectives from  marketing, psychology and sociology.

It  takes both a historical and a thematic perspective, covering  definitions of ethical consumption, typologies of ethical consumer  practices, successes brought about from consumer actions and the current  challenges. It also focuses on the emergence of contemporary  perspectives on ethical consumer behaviour from three discrete  perspectives: those focusing on consumer segmentation (the profiling of  ethical consumers), those which take a psychological approach (the  decision- making processes which underpin ethical consumption) and those  which are sociological in nature (the identities and practices which  underpin ethical consumption). The book finally synthesises these  perspectives in the context of the ‘problems’ that are often claimed to  exist, such as the existence of the ‘attitude– behaviour gap’, and  provides conclusions which make recommendations for practice and further  research.

It will be of interest to  academics and students of marketing, consumption and related fields, as  well as to practitioners and policymakers who want to understand more  about the evidence pertaining to ethical consumers, what motivates them,  and how to encourage and educate them to consume more ethically.