خرید و دانلود نسخه کامل کتاب Monster Metaphors: When Rhetoric Runs Amok

This book explores ways in which common  metaphors can play a detrimental role in everyday life; how they can  grow in outsized importance to dominate their respective terrains and  push out alternative perspectives; and how forms of resistance might act  to contain their dominance.

The  volume begins by unpacking the dynamics of metaphors, their power and  influence and the ways in which they are bolstered by other rhetorical  devices. Adams draws on four case studies to illustrate their  destructive impact when they eclipse other points of view―the metaphor  of mental illness; the metaphor of free-flowing markets; the metaphor of  the mind as a mirror and the metaphor of men as naturally superior.  Taken together, these examples prompt further reflection on the  beneficiaries of these “monster metaphors” and how they promote such  metaphors to serve their own interests but also on ways forward for  challenging their dominance, strategies for preventing their rise and  ways of creating space for alternatives.

This  book will be of interest to scholars interested in the study of  metaphor, across such fields as linguistics, rhetoric and media studies.