خرید و دانلود نسخه کامل کتاب Strategy Activation Canvas by Ansgar Thiessen, Robert Wreschniok

The Strategy Activation Canvas is the new standard for accelerating strategies – beginning where  classical strategies end: with its activation. While many management and  business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life.

This  book demonstrates for the first time how entire organizations can be  “activated”: how people can not only perceive and implement a new  strategy, but how entire organizations can be heavily involved in its  making, how strategies are made visible and experienced, and how people  can play an active and sustaining role throughout bringing a strategy to  life. With their decades of experience in large scale organizations,  Thiessen and Wreschniok pair their knowledge with case studies from  Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB,  Swisscom or Swiss Re, organizations led by leaders who have  significantly accelerated the success and value of their strategies  through strategy activation.

This book is an  essential resource for managers who have responsibility for strategic  initiatives and transformation programs of any kind.