خرید و دانلود نسخه کامل کتاب Product Design A Product-Led perspective about digital product design – + PDF

l with the activities carried out through the dynamics. Post-its with notes of team members. Design Process After the discovery process, study of the problem, benchmarking and betting on solutions, we can have a more elaborate idea, with a theoretical and technical basis, of what needs to be done. Since the beginning of the process, we have been working with the most advanced versions of the feature, which already project a long-term vision. I try to bring the developers and QA team closer to this process, bringing lessons to the team and sharing what I’m developing as a team designer. The sooner everyone involved participates, the better. Usability Tests On top of this vision of the future and with a total focus on the user, we apply usability tests. Each test contributes to the next one being even better or meeting the technical requirements raised in the previous test for validation. Given this scenario, we feel the need to push the team so that it is possible to establish an alignment, so that they also contribute during the process and get involved in the initial stages. Elaborating the dynamic The development of the game itself required inputs related to usability research. Many of the points raised had already been identified in user tests, as priority or important issues for the understanding and execution of functions. With the definition of the main tasks that the user could perform in the mapped flow, we built a board that allowed us to identify the main bets in situations and scenarios. Driving the dynamic Before leaving “playing”, it was important to present the concept of the proposal and everything that had already been developed by the team related to the project until that moment, as a retrospective, giving a more macro context of the whole situation. Thus, having a scenario and a vision of the future established, the dynamic was introduced as part of the process where the result would be a clear and objective definition of the final delivery of the first version of the feature. Figure 3: Each screen is an obstacle that needs to be overcome until the user’s desired task is completed. One of the processes that help to engage teams is to put the design process into practice and allow everyone the opportunity to work simultaneously. The idea was to develop a dynamic following a gamification-like line, in which we explore the user flow in a playful way. Thus, with possibilities to build paths and visualize the entire journey, we built together the main screens that would serve the user’s journey within the RD Station. I spread several prototype screens on the table, with many possible paths and flows options. It was the first step of this construction flow, where we prepared the ground for the next steps. Figure 4: The entire team has the opportunity to express themselves and is responsible for delivery decisions. Afterwards, we worked on defining a persona that would perform some functions within the new feature, completing the cycle and designing the main user flows. For each task that the user would perform, a color was established and the purpose of the game was to guide the user through the interface to the different paths he could take. It is possible to predict whether we are designing pathways that make sense and make the user journey an ongoing process. This allowed everyone to build the flow in a participatory way and with several options to elaborate the task flow