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Hoodwinked: How Marketers Use the Same Tactics as Cults by Mara Einstein PDF

نویسنده: Mara Einstein

This compelling read uncovers the hidden strategies marketers use that mirror the influence techniques of cults. With clarity and depth, it explains how companies build brand devotion by targeting core human needs—belonging, purpose, and identity. You’ll learn how advertising, influencer culture, and social media campaigns foster emotional dependency, guide consumer belief systems, and subtly shape values.

Whether you’re in marketing or simply want to become a more conscious consumer, this book empowers you with the insight to recognize persuasive techniques, make informed decisions, and navigate the modern marketplace with awareness. A bold, thought-provoking exploration of the blurred line between branding and belief.